Australian health officials have devised a novel way to warn beach goers of the dangers of the sun-play a jingle to remind them to apply sunscreen. As Australians embark on what promises to be another extremely hot summer, the Cancer Council of New South Wales introduced the five-second musical ditty to convince people to abandon tanning and wear skin protection.
It is to be played at beaches in Cronulla in Sydney's south and Gosford to the north at regular intervals during the day this summer in a bid to cut down on dangerous sun exposure by young people. " Although most teenagers know the importance of protecting their skin, it's easy to forget when out and about having fun", cancer prevention expert said.
Expert said the melody to be broadcast over loud speakers usually used to warn surfers of sharks was designed to be a "friendly reminder" to sun lovers to apply sunscreen, wear a hat and sunglasses and keep in the shade in the hottest part of the day.
Many people don't realize sun damage in the first 15 years of life greatly increases the risk of skin cancer in later life - experts said.
BE aware, Melanoma is the most common form of cancer in people aged 15-44 in Australia, which has one of the highest rates of skin cancer in the world.
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